This lecture introduces the fundamental principles of effective science communication, focusing on how to make scientific information clear, accurate, engaging, and relevant to diverse audiences. Participants will explore audience analysis techniques, storytelling approaches for communicating complex topics, and strategies for building trust and credibility. Through practical examples and short exercises, they will also identify common communication barriers and learn how to overcome them in different contexts.

This interactive session explores different strategies for countering disinformation, with a particular focus on the distinction between debunking and prebunking approaches. Participants will learn how techniques such as the “truth sandwich” and inoculation theory can strengthen resistance to misleading information and improve the effectiveness of corrective communication. Through hands-on group activities, they will apply these methods to reframe real disinformation narratives and develop practical counter-narrative strategies.

This session introduces storytelling as a powerful tool for developing effective counter-narratives against disinformation. Participants will explore the key elements of compelling stories, including characters, conflict, and resolution, as well as visual narrative techniques that enhance audience engagement. The lecture also examines how factual information can be integrated into narrative formats and presents successful examples of counter-narrative campaigns that have effectively challenged misinformation and promoted informed public understanding.

In this creative workshop, participants work in teams to design a counter-narrative that addresses a clean energy or science-related disinformation topic through storytelling. Building on the concepts explored in previous sessions, each group develops a storyboard for a short video or comic, incorporating characters, dialogue, visual elements, and evidence-based factual anchors. The activity encourages creativity, collaboration, and strategic communication, while peer review sessions provide opportunities to refine ideas and strengthen the effectiveness of the final narrative.

This Open Educational Resource is an experiential scenario in which participants take on the role of scriptwriters. Inspired by the narrative format of TV series, the activity challenges teams to explore real locations on their campus and create fictional scenes that address actual disinformation narratives about clean energy — weaving verified scientific data into dramatic storytelling.