DOMINOES Glossary
ACCURACYThe degree to which content is free from errors - this may include both superficial errors such as spelling or punctuation, errors within the message itself, as well as verifiability and, therefore, reliability of the content/source |
AESTHETIC DESIGNVisual presentation of the source including the looks, feel and professionality of the design |
ALGORITHMIC RANKINGA ranking algorithm is a procedure that ranks items in a dataset according to some criterion. Ranking algorithms are used in many different applications, such as web search, recommender systems, and machine learning |
ALGORITHMIC TRANSPARENCYOpenness about the purpose, structure and underlying actions of the algorithms used to search for, process and deliver information |
ALTERNATIVE (NARRATIVE)An explanation that runs counter to the mainstream narrative, often used as an appear more credible or attractive by offering a ‘different perspective’ |
ARGUMENTATIVEBased on elements of how an argument presented (rather than on the subject itself); rhetorics |
ASTROTURFINGIs the practice of masking the sponsors of a message or campaign to simulate it has been originated from and is supported by grassroots participants |
ATTENTIONAL FOCUSA phenomenon where a truly engaged viewer will not be aware that they are not distracted |
BACKFIRE EFFECTIt is a psychological bias in which people when is confronted against contrary evidence from their previous beliefs, these become stronger |
BOTAn Internet bot, web bot or bot (from robot) is a software application programmed to run automated tasks in order to mimic human behaviour |